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Not only can show visual effects, but also often can achieve the purpose of the whole group of sales. Whether it is a large or small classification of goods, should be the overall display. In the same commodity classification, different varieties of goods should still be displayed separately and not mixed, so that customers can easily identify different goods. Display the goods in the desired area and place. In addition to quantity, we should also pay attention to the color, style and size of the goods. This can attract the attention of customers and increase the sales of goods. Put a darker commodity next to the bright one Form a clear contrast.不僅可以呈現視覺效果，而且往往可達到整組銷售的目的。不論是大分類或小分類的商品，均應做整體陳列。
同一商品分類中，不同品種的商品仍應分開陳列，不可混合，這樣顧客才能容易地辨認出不同的商品。
將商品陳列在顧客所期望的區域及拿得到的地方。
在商品陳列時，除了數量之外，還應該同時注意到商品的顏色、式樣、大小。這樣才能吸引顧客的注意力，而提高商品的銷售量。
顏色鮮明的商品旁邊放一個顏色較暗的商品，使之形成明顯的對比。